What is Hot in Fashion News, Now!

-Julia Roberts has returned to work with Italian fashion designer Giorgio Armani to raise money for the fight against AIDS in Africa, designing a T-shirt to be sold under the “Red” label.

-The Procter & Gamble Co. is linking laundry to fashion in what’s billed as the biggest product launch yet for its venerable Tide brand. This is being done with a tidy $60 million dollar budget.

-Madonna has chosen French Haute Couture house Givenchy to design clothing for her new “Sticky and Sweet” world tour which starts in Britain this month, the fashion firm said on Tuesday.  Great boost and good tie-in.

-U.S.-based modeling agency Wilhelmina is planning an initial public stock offering (IPO) this year, according to a German daily. More details should be available shortly.


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